I’m a social media manager and content creator with experience in developing engaging digital content for F&B, jewellery and hospitality brands. I focus on planning content strategies, producing short-form videos, photography, copywriting and community management to help businesses build an authentic online community and strengthen their brand presence.
Services
Social media management
- Monthly content calendars
- Strategy
- Scheduling
- Analytics
- Community management
Copywriting
- Captions
- Website copy
Content creation
- Reels
- Photography
- Short-form video
- Designs
Website support
- Website updates
- Content uploads
- Landing pages
Case studies
Overview
Industry: Hospitality | Italian Restaurant & Wine Bar
Role: Freelance Social Media Manager & Content Creator
Services provided:
- Social media strategy
- Content planning
- Photography
- Reel editing
- Caption writing
- Instagram management
- Event promotion
- Community management
- Website content updates
Objective
Porto Romano wanted to build a strong online presence that reflects its welcoming atmosphere while increasing awareness of events, seasonal menus, and special promotions. After being in the business for 20 years, they had no online digital presence so their goal was to create consistent, engaging content that encouraged customer interaction and drove bookings.
My approach = I developed a content strategy centred around showcasing the authentic restaurant experience. It focuses on 3 key pillars:
Food & Drinks
Positions the restaurant with authentic pictures and videos of what they serve, to mixing it up with a variety of dishes from seasonal menus & also the main menu.
Atmosphere & Community
This showcases the venue aesthetic, and the comfortable environment to attract customers.
Events & Promotions
To promote our monthly quiz nights and future events that may come to mind. Also promotions on happy hour or limited-time offers.
Click here for their website: https://portoromano.my/
Click here for their instagram: https://www.instagram.com/portoromano.my/?hl=en
Example Campaign: Monthly Quiz Night
Objective: Increase awareness and attendance for their quiz nights
Deliverables:
- Promotional Instagram post
- Countdown stories
- Reel announcement
- Event reminders
Creative direction = focused on creating fun content that highlighted the social atmosphere of the community rather than just advertising the event. The messaging encouraged followers to gather friends and book a table in advance.
seasonal menu & promotional design at porto romano
Designed seasonal menus and promotional posters for Porto Romano’s special, incorporating visual branding, layout, and marketing strategy. Created engaging content that enhanced customer experience, increased awareness of seasonal offerings, and supported sales.
Applied Canva and design skills to produce visually appealing and consistent materials across print and digital channels.
Gillian Wong 